America's Largest Festival of Beef, Seattle Met's inaugural Cowabunga, held on Amazon's campus in South Lake Union featured 3 days of events, 149 all-star chefs, restaurants, winemakers, brewers, farmers, ranchers, and 7,500+ beef lovin' guests. As the Festival Director, I was responsible for managing, directing, and producing the event, including: sponsorship sales and fulfillment, creative direction and development of event marketing campaign including website development, partner collateral, on-site signage/design, layout and decor, vendor management, permitting, event build-out, and post-event reporting. 


Sponsors included: Amazon, Visit Seattle, Whole Foods Market, William Grant & Sons, Washington Beef Commission, Washington Wine Commission, Washington Dairy Commission, Oberto, Big Green Egg, West Elm, Amazon Books, Auction of Washington Wines, Fournier Group, First Tech Credit Union, Campari, Lagunitas, Pelican Brewing Co., Snake River Farms, Oregon Country Natural Beef, Country Natural Beef, Beechers, and La Panzanella

© EMILY HANNA WYANT  | @freshandpretty