INTERNATIONAL MAKE-UP ARTIST TRADE SHOW (IMATS)
The International Make-Up Artist Trade Show (IMATS) is the world’s largest celebration of make-up artistry. Thousands of make-up artists, vendors and enthusiasts discuss, display and collect the best the industry has to offer. Make-up pros from fashion, film, television, theatre (including Oscar, BAFTA and Saturn award winners) provide education and demonstrations on the stages, and top international beauty brands debut products and connect with Pro-artists and enthusiasts across the six annual show held in: Los Angeles, New York, London, Toronto, Vancouver, British Columbia, and Atlanta.
As the Sponsorship and Sales Director, I oversaw exhibitor and sponsorship activation, directed sales efforts and on-site execution, developed custom sponsorship opportunities including meet-and-greets with influencers, pre-event promotion of product launches, show discounts, social sweepstakes, app content and buzz, targeted d2c marketing efforts, b2b communication and managed all post-event analysis and partner recaps.
Sponsors included: Make Up For Ever, Morphe, OFRA, Royal & Langnickel, NXY Professional Cosmetics, Make-Up Artist Magazine, LimeCrime, Bdellium Tools, Bioderma, MYKITCO., Mel Products, Rubberwear, Kryolan Professional Make-UP