PORTLAND MONTHLY'S+ REGENCE WOMAN UP: WEEKEND OF WELLNESS BENEFITING GIRLS INC.
Held at Marylhurst University—Woman Up was a weekend dedicated to celebrating Oregon's most inspiring women. Saturday featured a day of "choose-your-own adventure" hands-on workshops, lectures, and panel discussions from Portland's most influential, creative, and ambitious women, followed by a Mother's Day 5k & 10k race and post-race celebration featuring group-lead work-outs, shopping, live music curated by Fabi Reyna of She Shreds, a kids dash, VIP Aperol Spritzers, mini-facials and fun for the whole family. As Event & Marketing Director I was responsible for sponsorship/partnership procurement, event strategy and schedule, overall marketing strategy across digital, social, print, and on-site activation, and directed build-out and festival execution.
Sponsors included: Cambia, Regence Blue Cross Blue Shield, Adidas, Bank of America, Athleta, Women's Health Associates, Marylhurst University, Oregon Clinic, Urbanite, Aperol, Boston Beer Company, Lagunitas, Foot Traffic, and Wild Roots Vodka